Taglines are play an important role in print ads as the bear the burden of hooking the viewer by the first sentence. To me taglines are ideally simple and to the point. therefore i picked this ad, which already has a somewhat simple tagline, and simplify it even further, so it would be impactful and eye catching. The tagline 'The Best Broadband at the Best Price' suggests that the broadband Singtel provides is as good as the price they are going to sell it to you, which is straightforward yet impactful.
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